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Tutorial: DIY Lovey Tag Blanket

Project At-A-Glance
Sewing, DIY15 min
This tag blanket takes less than 15 minutes to sew and makes a great baby shower gift! They are a fun, portable way for babies to explore textures.

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Tutorial: DIY Lovey Tag Blanket

Before I had a kid, I had never heard of a tag blanket in my life (also called a “lovey”), and in fact, when I first saw one, I had a definite “Uh, what the heck is that for?” moment. Tag blankets are small. At about 16” square, they’re too small to be used for warmth. And are covered by little ribbons. Weird, right?

But now that I have a beautiful baby girl, I totally get it. Tag blankets are a fun, portable way for babies to explore textures, colors and feeling with their hands. They’re basically a toy that doesn’t squeak, squawk, or make noise (which is awesome). They’re completely washable and can fit in almost any pocket of any bag. I’m a big fan of tag blankets. And so is the JuneBug. We handed one to her a few weeks ago, and she was immediately fascinated by the various feelings and textures on the blanket.

DIY Taggie Blanket

The “original” tag blanket is sold by a company that holds the patent on the design, and, let me tell you, they ain’t cheap. For what amounts to about $2 worth of materials, they can run upwards of $35! Because of the patent and copyright, there is supposed to be no selling of off-brand tag-style blankets on the market, but I thought I might share a quick tutorial for how to make one for other frugal parents out there. Just don’t sell them using this pattern. Because you might get sued. And that wouldn’t be cool. I don’t want you to get sued.

Here’s what you’ll need to make your own tag blanket:

  • 2—17” squares of fabric
  • 32–4” pieces of fabric ribbon
  • Coordinating thread
  • Ruler and fabric pen
  • Pins, scissors, sewing machine, all the other good stuff that goes along with sewing.

For the fabric, I highly recommend using two different textured fabrics for the most varied tactile experience—I used two squares of soft minky, one with raised dots, and one with ridges. You could also use terry cloth, velour, satin, fleece—basically anything that has an interesting texture. Also, the bolder the patterns and colors, the more likely your baby will be to respond earlier.

DIY Taggie Blanket

Follow the same philosophy for the ribbon – pick different textures, fabrics and colors. I went with a collection of grosgrain, satin, and textured fabric ribbon. Don’t use any ribbons that have glitter or embellishments that could come off (these WILL end up in your baby’s mouth). And again, try for colors that are bright and bold—baby girl is really digging the orange and pink circle ribbons right now.

Also, I recommend checking with the cutting table at your local fabric store – they might be able to slide you some freebie short remnants of ribbon cuttings that they couldn’t otherwise sell. Trust me, they aren’t doing anything with their 4” ribbon pieces but throwing them in the trash.

DIY Taggie Blanket

This blanket is so easy to make, it’s ridiculous. Start off with one of your 17” squares of fabric, right-side up. Using a ruler and fabric pen, measure in 8 1/2” from one corner, and place a mark.

DIY Taggie Blanket

Then, take the ribbon you’d like to be in the middle of the row, and fold it in half, right-side out. Pin that ribbon down on top of the mark you just made—aligning the center of the mark with the center of the ribbon, and aligning the raw edge of the ribbon with the raw edge of the fabric. Make sure the folded side of the ribbon is “pointing” in toward the middle of the piece of fabric.

DIY Taggie Blanket

Fill in left and right of the center ribbon with your remaining ribbons—folded in half, right-sides-out—making sure to space them out evenly (this will depend on the width of your ribbons). Also, make sure to leave about an inch free on the ends.

DIY Taggie Blanket

Repeat with all the ribbons on the remaining three sides. It looks a little crazy, but I promise it’ll end up working out when you’re done.

DIY Taggie Blanket

Go ahead and place the blanket on the sewing machine and sew 1/4″ away from the edge to tack the ribbons to the blanket—removing the pins as you go.

DIY Taggie Blanket

DIY Taggie Blanket

Now take your second square of fabric, and place it, right-side-down, on top of the piece of fabric with the attached ribbons.

DIY Taggie Blanket

Align all the edges neatly and then pin it down.

DIY Taggie Blanket

Using a 1/2” seam allowance, sew all the way around the edge of the blanket, except leave a 3” gap in the middle of one of the sides to allow you to turn the blanket inside out.

DIY Taggie Blanket

Using that gap, turn the whole thing inside out. Like magic, the ribbons are facing the right direction!

DIY Taggie Blanket

DIY Taggie Blanket

Give the blanket and good pressing, and then carefully fold under the unfinished part of the seam, and pin together.

DIY Taggie Blanket

DIY Taggie Blanket

Using a coordinating (or contrasting, if you’re feeling crazy) thread, top stitch 1/4” from the edge of the blanket, all the way around. This not only closes the opening, but it also reinforces the ribbons so little exploring hands can’t pull them out.

DIY Taggie Blanket

Give it another good pressing, and voila! A tag blanket.

DIY Taggie Blanket

DIY Taggie Blanket

This would make an awesome gift for a baby shower. And they’re so easy to make, you could make a couple with various patterns and textures to keep baby guessing.

Cassie is the founder and CEO of Wholefully. She's a home cook and wellness junkie with a love of all things healthy living. She lives on a small hobby farm in Southern Indiana with her husband, daughter, two dogs, two cats, and 15 chickens.

Leave a Reply

62 Responses
  1. Tammy Wrisk

    Super easy just made mine a little bigger..just too o cute can’t wait to give to my grandson for his first birthday!

  2. These are so fun and colorful. Another benefit of the loops is the no-drop factor. The stroller, carseat, swing, etc seatbelt can go through one loop.
    Have you ever had your child throw the blankie out of the stroller just as you drive over it grinding it into the mud? Not a pretty sight.

  3. Jacke

    I have been making this type of lovies, burb clothes and baby blankets of all sizes for years most of the time out of flannel fabric .
    I even make blankets for adults, everyone
    loves my hand made blankets..

  4. Rachel

    Hey! I LOVE this, thanks for the tutorial! Question: Where’d you get your fabric?? I can’t find any decently priced minky fabrics anywhere (at least in a teal and gray color, which is what I want). Any suggestions? Thanks!

    1. Alexandria

      I always check the remnant fabric bin. I have gotten almost a yard of star pattern minky for $3 during a half off remnant sale, and a bit more than a yarn of black dot for $2.

  5. Thank you so much for this tutorial! I made a blanket for my daughter and for a few friends as well. Posted pictures on my blog with credits given 😉

  6. Laura P.

    This might be a silly question but is the dye in the ribbon a worry for going into baby’s mouth? Is there a certain type of ribbon to get that is colorfast and won’t harm any babies when they chew on them? Thanks!

      1. CathyL

        I would definitely wash the ribbon first before giving it to a baby. Also would not give it to a baby without an adult around in case little fingers got tangled in the loop, but maybe that’s overboard cautious. Great tutorial

  7. Stephanie

    How did you iron that real fabric? I bout similar fabric but when I ironed it (thankfully before any sewing), the texture ironed out 🙁

  8. Nel

    I have made a ton of these! So easy and cute and a big hit at baby showers. I cut out the step of pinning and then sewing the tags on separately, I just tape the tags in place and then sew both pieces of fabric together, t&t.

  9. Marlys

    My experience with Minky fabric is that you cannot iron it. The “dots” flatten and do not pop back even after washing. (I tried on a small scrap.) I was told not to iron it and really, after washing it does not need it. Dry it on a lower temp. I usually take it out slightly damp. I used contrasting colors of Minky on my blankets. My granddaughter will not sleep without hers!

  10. Debi

    Please bear in mind that this process is patented so never try to sell any blankets made like this.

    The word “taggy” is also trademarked for use on blankets, so again, don’t ever use it on something you are selling.

    I just wanted to warn people as I regularly see Etsy shop owners posting in the forums to say they have been ordered to remove them from their shops.

  11. linda

    Great tutorial! made my first taggie. If you put the oven roaster bag in it, what happens in the washer/dryer? Im assuming it would be ok because the bags go in the oven!

  12. Amy

    Fantastic tutorial, great step by step photos! Thank you for sharing! Such a simple project for anyone with a sewing machine and a great savings on the retail mark-up price.

    1. Irma Nelums

      I pressed my taggie that had material with the raised dots, but my dots disappeared, and I did press lightly. How did the dots stay on yours?

  13. I wish I knew about this 27 years ago. I really have to laugh – My eldest daughter had a stuffed toy and she used to love to play with the tag all the time. We have a picture of her with the tag in her mouth and the toy just hanging. I guess had I been a little more creative, I would have thought it up myself!

  14. Karen

    If you’re looking to add in a “crinkle” like Shauna mentioned, you can use a clean cereal bag and sew it in between the two layers of fabric. Gives the perfect crinkly noise!

  15. This is a great tutorial! Never heard of these either (but also don’t have kids). I’ll definitely have to look into making these for a few baby showers coming up… $2 is so much better than $35!

  16. Frédérique

    Very nice! I suggest you make a couple indeed, but not with various patterns and textures: instead, make two identical blankets! If your daughter decides to make this her favourite comforter, you’ll want to be able to rotate between two blankets for cleaning, and you’ll be happy to have a back-up blanket in case you lose one. Babies can be picky about wanting the exact same comforter!

    1. That is an incredible idea! With 4 kids attached to their blankie this would have saved many tears. I might even be tempted to make more and leave one at grandmas in case we forget…

  17. Shauna

    Love this! We had two tag blankets for Ty. We had one that had a crinkle fabric in the middle of the two layers, so it make crinkly sounds. He loved it. We also had the traditional one like yours here. It’s amazing how much a simple toy like this can entertain a baby!

      1. Amber

        I used a washed cereal bag for the inside crinkle paper. It is super crinkly and food grade because we all know where the blanket is going to end up. Just don’t wash in hot water, iron it and what not.

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