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A Welcome Change.

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cucumbers basket

If you’ve been reading here for a few years (or even as far back as when I first started back in 2010), it’s no secret to you that the frequency of posting has decreased in recent months and years. If you haven’t been reading for a while, you might be surprised to know that for years, I was writing two posts a day! And for awhile, I even was writing three a day. I just had so much I wanted to tell you all about. Obviously, that’s changed recently.

Sure, a big chunk of that is due to lifestyle changes. I originally started my blog as a fun creative outlet from my not-so-fulfilling job. At the time, I was big into health and fitness. I had so much fun writing about my training runs and healthy eats!

me 5k smile

But when I quit that job over a year ago to become my own boss, I suddenly found myself with a creatively-fulfilling career. I didn’t depend on generating content for Wholefully as my creative outlet, and beyond that, health and fitness were no longer at the tippy top of my priority list. I had managed to build a baseline healthy life that felt like a good fit for me. Nothing seemed new or exciting enough anymore to write about when it came to “healthy living.” Sure, I could have signed up for a race just to generate some content, but quite honestly, that just never was my thing. So the posting frequency started to decrease.

One thing that I always loved doing was creating, photographing, and writing about healthy recipes. I’m really thankful to the blogging community for showing me a newfound love (and even a new career!) for recipe development. I still love it. I love that there is always something I can create in the kitchen and share with you. So for the longest time, that’s what I filled my blog with. Lots and lots of recipes. The creative bucket was totally dry for other kinds of content, but when it came to recipes, I had ideas in droves. And while posting 4-5 recipes a week wasn’t the most varied of content, I still felt proud of what I had created.

kale salad

And then I got pregnant. And got the morning sickness from hell. And my ability to cook (and well, eat) food went out the window. And with it, 99% of my blog content. It was a real wakeup call. While I love posting recipes for you guys, I started to realize that don’t entirely love only posting recipes. My favorite blogs to read are the ones that are full of varied, interesting content, and the truth is, I wasn’t even writing a blog I would want to read. Which is ridiculous. I would sit in front of my editorial calendar for hours at a time trying to figure out what I could write about that didn’t require heading to the kitchen and still fit within my brand, and I came up with nothing.

So where am I going with this? Well, I think it’s human nature to grow and evolve, and it’s silly to assume that a personal blog won’t grow and evolve with you—and I think Wholefully is in serious need of some evolution. The truth is, while I don’t really have a lot of health or fitness related content ideas floating around in my brain, I have a million of things I’d love to share with you. I’d love to tell you how I made a mobile for Baby J’s nursery for less than $5. I’d love to show you how we’re planning on overhauling our kitchen pantries. I’d love to show you the bulbs we planted last fall. I’d love to tell you about the beer brewing that my husband and my dad do every few weeks in our basement. I’d love to show you my favorite restaurants in Louisville. I’d love to show you how to season your cast iron skillet. I’d love to tell you all about the natural cleaning products we make at home. I’d love to show you how to make your own curtains at home. I want to show you my process for making the best gherkins on the planet (seriously, they’re amazing). And I’d still love to show you some of my absolute favorite, most delicious, and healthy recipes (just maybe not so often). Plus maybe a workout or two.

sewing machine

I have so many ideas. I want to show you my life! Of course, I’ve always included some posts that weren’t health- or fitness-related, but I was always careful to not tip the scales too far in the direction of moving away from the roots of my blog—health, fitness, and food. I know a lot of you came here to read because you are passionate about health and fitness, so I didn’t want to abandon all my friends by suddenly overwhelming you with posts about sewing and gardening. But, the truth is, that box that I put myself in just ain’t fun anymore. And the whole point of writing this blog is to have fun! I understand that the shift in content might not interest some of you, and that’s cool (although, I’ll miss you!), but first and foremost, I have to enjoy writing this blog. And for a while now, I haven’t been. It’s time to have fun with Wholefully again!

basket garden

Alright, now some of you may be thinking, but what about The Broken Plow? If you didn’t know, when Craig and I moved into our house, we started a separate blog about gardening, DIY, hobby farming, homesteading and all the things that go along with being first time homeowners. At first, we had a blast writing it, and creating content for it was a nice change of pace for me. But we never quite figured out how to fit it into our already busy life. Keeping up with one blog and a career is hard enough, but trying to keep up with two? Especially when both of them were project-based? Phew. We found ourselves spending all weekend, every weekend doing projects to generate content for both blogs. Suddenly, our lives were all about doing things that generated content for the blog, instead of living our lives. And while I was enjoying the change of pace, with non-health related content, I just couldn’t figure out how to fit it into my schedule (and still have time to, you know, sleep). That’s why we’ve never been very good at being consistent with posting on The Broken Plow. The fact is, we just couldn’t fit it in. And we’ve been trying to shoehorn it into our lives for 18 months now, and it just isn’t happening. And I don’t see that improving with a kid on the way. So Craig and I have decided to mark The Broken Plow as a failed experiment and move on.

broken plow computer

I know there is a small portion of you that loved our content on The Broken Plow, and for you guys, you’ll be happy to know that a lot of that kind of content will now be showing up here. I’ll be writing about gardening and homesteading and DIY. Those things are a huge part of my life that I feel like gets missed by the narrow lens of Wholefully, so it’ll be really nice to thread those in. I struggled a lot with the overlap between the two blogs sometimes (like canning posts—they fit into both blogs!), so it’ll be nice not to have to think about it anymore. And if you loved my husband’s hilarious writing (seriously, it’s awesome), I’m sure you’ll find him writing guest posts here every now and again. 

me saw

With the change in content, you’ll also probably notice a few tweaks to the design of Wholefully over the next few weeks. I love the look and functionality of my design, but it’s definitely time for a bit of a refresh and a brand new content direction seems like a great time to do it.

Ah, I feel better. And excited to share some new aspects of my life with you!

What are some ways you’ve evolved in the past few years?

Cassie is the founder and CEO of Wholefully. She's a home cook and wellness junkie with a love of all things healthy living. She lives on a small hobby farm in Southern Indiana with her husband, daughter, two dogs, two cats, and 15 chickens.

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33 Responses
  1. Love this post! We’re always evolving and changing. I firmly believe our blogs should too. And I love all the topics you are wanting to cover! Excited to read more! Sad to hear the broken plow will be retired but now I can just see all those types of posts that I love in one place. It’s a win-win for you guys and the readers, I think!

  2. Yay! I am so excited about this! All of the other content ideas sound like posts I’d love to read and I think your new approach will be even more authentic than what you’re already doing. Looking forward to reading!

  3. YAY!! This sounds like a perfect decision for you guys! Sad to see The Broken Plow go, but am glad that you’ll be covering the content over here. Happy blogging! 🙂

  4. That’s awesome, I look forward to reading anything and everything. I’ll echo what you and others have said: the blogs I most enjoy reading have incredibly varied content. Such is life!

  5. I agree with everyone, I am so excited about your new changes! In fact, I think it’ll make your blog even more of an inspiration for me since I also have built those habits into my life (after initially focusing only on health and fitness). So I can’t wait to read more!

  6. You are definitely doing the right thing. A blog should be what YOU want to write about, not what readers want to hear! I think that when you write about what you’re truly passionate about that it shines through in the posts. So excited to see the changes!

  7. Love and totally support this idea. I have a lot of the same interests as you so I read both this blog and the plow. I love the idea of migrating posts and having your hubby guest post. Katy Widrick posted about having topic specific RSS feeds for your blog. I always thought that sounded like a cool idea for those who blog on a variety of topics, although I haven’t figure the tech side out myself yet. My blog too has evolved and today I consider it more of a lifestyle blog where I talk about health but that doesn’t just mean fitness, it means all areas of healthy balance.

  8. Rashada

    That big list of things you’d love to write about? That’s exactly what I would love to see here. I love getting a peek into peoples lives, and you and Craig have a very interesting life on the Plow.
    I love getting to see what projects you’ve done, or what you decided to try in the garden or in the kitchen. I don’t think I’ll ever make it, but I liked your post when you made the ruffled apron. It’s all creative and it’s all interesting and you have it right that you need to have fun doing this. Why do it otherwise?

    And the more fun you have with it, the more fun I (hopefully all of us) have reading it.

Meet Cassie
Meet Your Host

Hello. My name is Cassie, and I’m a healthy home cooking expert.

I'm a Certified Holistic Nutritionist, and I've been developing healthy recipes professionally for over 15 years. Food is my love language, and my kitchen tips and nourishing recipes are my love letter to you!

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