By Cassie Johnston
Share this post:
If you’ve been reading here for a few years (or even as far back as when I first started back in 2010), it’s no secret to you that the frequency of posting has decreased in recent months and years. If you haven’t been reading for a while, you might be surprised to know that for years, I was writing two posts a day! And for awhile, I even was writing three a day. I just had so much I wanted to tell you all about. Obviously, that’s changed recently.
Sure, a big chunk of that is due to lifestyle changes. I originally started my blog as a fun creative outlet from my not-so-fulfilling job. At the time, I had just dropped 50 pounds and was big into health and fitness. I had so much fun writing about my training runs and healthy eats!
But when I quit that job over a year ago to become my own boss, I suddenly found myself with a creatively-fulfilling career. I didn’t depend on generating content for Wholefully as my creative outlet, and beyond that, health and fitness were no longer at the tippy top of my priority list. I had managed to build a baseline healthy life that felt like a good fit for me. Nothing seemed new or exciting enough anymore to write about when it came to “healthy living.” Sure, I could have signed up for a race or tried a new diet just to generate some content, but quite honestly, that just never was my thing. So the posting frequency started to decrease.
One thing that I always loved doing was creating, photographing, and writing about healthy recipes. I’m really thankful to the blogging community for showing me a newfound love (and even a new career!) for recipe development. I still love it. I love that there is always something I can create in the kitchen and share with you. So for the longest time, that’s what I filled my blog with. Lots and lots of recipes. The creative bucket was totally dry for other kinds of content, but when it came to recipes, I had ideas in droves. And while posting 4-5 recipes a week wasn’t the most varied of content, I still felt proud of what I had created.
And then I got pregnant. And got the morning sickness from hell. And my ability to cook (and well, eat) food went out the window. And with it, 99% of my blog content. It was a real wakeup call. While I love posting recipes for you guys, I started to realize that don’t entirely love only posting recipes. My favorite blogs to read are the ones that are full of varied, interesting content, and the truth is, I wasn’t even writing a blog I would want to read. Which is ridiculous. I would sit in front of my editorial calendar for hours at a time trying to figure out what I could write about that didn’t require heading to the kitchen and still fit within my brand, and I came up with nothing.
So where am I going with this? Well, I think it’s human nature to grow and evolve, and it’s silly to assume that a personal blog won’t grow and evolve with you—and I think Wholefully is in serious need of some evolution. The truth is, while I don’t really have a lot of health or fitness related content ideas floating around in my brain, I have a million of things I’d love to share with you. I’d love to tell you how I made a mobile for Baby J’s nursery for less than $5. I’d love to show you how we’re planning on overhauling our kitchen pantries. I’d love to show you the bulbs we planted last fall. I’d love to tell you about the beer brewing that my husband and my dad do every few weeks in our basement. I’d love to show you my favorite restaurants in Louisville. I’d love to show you how to season your cast iron skillet. I’d love to tell you all about the natural cleaning products we make at home. I’d love to show you how to make your own curtains at home. I want to show you my process for making the best gherkins on the planet (seriously, they’re amazing). And I’d still love to show you some of my absolute favorite, most delicious, and healthy recipes (just maybe not so often). Plus maybe a workout or two.
I have so many ideas. I want to show you my life! Of course, I’ve always included some posts that weren’t health- or fitness-related, but I was always careful to not tip the scales (ha, pun intended) too far in the direction of moving away from the roots of my blog—health, fitness, and weight loss. I know a lot of you came here to read because you are passionate about health and fitness, so I didn’t want to abandon all my friends by suddenly overwhelming you with posts about sewing and gardening. But, the truth is, that box that I put myself in just ain’t fun anymore. And the whole point of writing this blog is to have fun! I understand that the shift in content might not interest some of you, and that’s cool (although, I’ll miss you!), but first and foremost, I have to enjoy writing this blog. And for a while now, I haven’t been. It’s time to have fun with Wholefully again!
Alright, now some of you may be thinking, but what about The Broken Plow? If you didn’t know, when Craig and I moved into our house, we started a separate blog about gardening, DIY, hobby farming, homesteading and all the things that go along with being first time homeowners. At first, we had a blast writing it, and creating content for it was a nice change of pace for me. But we never quite figured out how to fit it into our already busy life. Keeping up with one blog and a career is hard enough, but trying to keep up with two? Especially when both of them were project-based? Phew. We found ourselves spending all weekend, every weekend doing projects to generate content for both blogs. Suddenly, our lives were all about doing things that generated content for the blog, instead of living our lives. And while I was enjoying the change of pace, with non-health related content, I just couldn’t figure out how to fit it into my schedule (and still have time to, you know, sleep). That’s why we’ve never been very good at being consistent with posting on The Broken Plow. The fact is, we just couldn’t fit it in. And we’ve been trying to shoehorn it into our lives for 18 months now, and it just isn’t happening. And I don’t see that improving with a kid on the way. So Craig and I have decided to mark The Broken Plow as a failed experiment and move on.
I know there is a small portion of you that loved our content on The Broken Plow, and for you guys, you’ll be happy to know that a lot of that kind of content will now be showing up here. I’ll be writing about gardening and homesteading and DIY. Those things are a huge part of my life that I feel like gets missed by the narrow lens of Wholefully, so it’ll be really nice to thread those in. I struggled a lot with the overlap between the two blogs sometimes (like canning posts—they fit into both blogs!), so it’ll be nice not to have to think about it anymore. And if you loved my husband’s hilarious writing (seriously, it’s awesome), I’m sure you’ll find him writing guest posts here every now and again. And eventually, our plan is to actually migrate all the content from The Broken Plow—since there are some great reference posts in there—onto the Wholefully domain for easy access. So it’s not going anywhere if there are posts that you’d like to refer to.
With the change in content, you’ll also probably notice a few tweaks to the design of Wholefully over the next few weeks. I love the look and functionality of my design, but it’s definitely time for a bit of a refresh and a brand new content direction seems like a great time to do it.
Ah, I feel better. And excited to share some new aspects of my life with you!
Subscribers get first access to new content, exclusive recipes, giveaways, tons of freebies, behind-the-scenes updates, and a totally free eBook just for signing up!
Your email address will not be published. Required fields are marked *
Good for you! I am really looking forward to your take on making your own cleaning supplies. I tried it once and didn’t have great results so I could use some new ideas.
Cassie- Go where your heart leads you! I’ve been reading your blog for just under 4 months and have noticed the decline in posts. When a new post would pop up in my feed I would feel excited to see what new things you had to share; cooking, DIY, house stuff, or anything really! Some readers may have come just for the health and fitness content but I think most of us stay because of you and the way you share your life with us!
I’ve been following your blog for years and am a huge fan. Love the honesty, thoroughness, and creativity here. So excited for what’s ahead and only wished we lived closer – pretty sure we’d be great friends.
Cassie – wow! I actually sat down with my cup of coffee and read every single word – you are quite a lady.
My most sincere congratulations to your weight loss – you look great, girl, judging by the photographs above.
I think most of us go through this faze where we start our blog trying to concentrate on one particular subject – but this obviously does not work for people like you and me – we write about things we LIKE and subjects also coming from our heart. So please Cassie, dont change (much) – I for one enjoy your writing. Good luck with whatever you are going to do. Carina
Huge props for not doing things just for the sake of generating content. The blogs I enjoy the most are the ones that seem the most “real”, and running around doing projects just for the sake of projects is not how most of us live! We cook, paint, run, read, garden and watch movies because it’s all part of LIFE. Whenever that is reflected in a blog, I like it. Way to go.
I’ve been a long time reader, but a shy one, so this is my first comment! I just wanted to say that I’ve always looked forward to reading your posts and have missed this blog in the past few weeks/months. That said, I can’t imagine how people keep up with the frequent posting and I 100% understand – especially with your career change and pregnancy (congratulations by the way – I think you’ll both be phenomenal parents!). My favourite kinds of blogs are the ones that truly seem to represent the person and I’m so excited for the new content you mentioned! I also loved The Broken Plow and love all things homesteading, gardening, sewing, etc. I’ve always been so impressed with your lifestyle, growing your own food and doing so many home projects and I can’t wait to read more! Thanks for doing what you do!
I was so worried reading this that you were going to stop posting!!
I want to hear about all of those things you say you want to share. I love the lifestyle stuff mixed in with the health/wellness part, I might even like it more. Tell me how to sew, tell me how to can, please!!
Cassie, I am really excited about hearing from you on a wider range of subjects, especially the DIY, sustainable living and homesteading things. I like your recipes, but I really enjoy the broader posts. I actually think that when you talk about all of those things, your healthy living foundation comes through clearly because healthy living to me is not just what we eat and how much we exercise but also how we choose to spend our time, what we make a priority in our lives, how we use our resources (be they money, garden or otherwise) carefully and with consideration to what we believe to be valuable in our lives. So I say, fantastic!! Can’t wait to see what you write about!
Oh and P.S…. please do the cast iron pan seasoning soon. I’ve got two and they need to be seasoned!
I am excited to hear that BTHR will be evolving and not shutting down like I had feared! If your other readers are anything like me, we read for your honest voice and “real” perspective, not necessarily for one type of post over another. I’ve been reading for several years now and will continue to do so as long as you’ve got something to share!
I have to be honest, I am SOOOOO excited!! I’ve always loved your blog, but I’m incredibly excited about the new directions. You’re definitely the homemaker I wish I could be, so I look forward to seeing how you do it all.
I’m so excited to see where your current lifestyle leads BTHR. Two years ago when I stumbled across your blog, it was the recipes that drew me in and kept me coming back, but my life has been changing and evolving now. As I continue to grow in my new home, I love all the ideas you have going on to write about. I reference your blog a lot to my boyfriend and I’m so glad I will continue to have more things to share with him that we can try at our home.
I wanted to say that I love your blog, and I am so excited about the way you are looking at revamping it. I am so excited to see some posts on sewing and your food preserving. I loved Broken Plow and now I get to read it all in one place. I think this is a great idea and I wish you all the luck!
It’s tough to tell by how tiny your avatar is, so my apologies if I’m wrong, but Huotari?
You know it!!. I came back from the wood work and I have been following your blogs for probably the past 2 years or so. I also checked out your website a time or two when you and Cassie were engaged and getting married. ( Blame Tess she gave it to me lol). I hope you are doing well Craig, and next time you are in town we should get together!
I’ve followed your journey for a little over a year now and am excited to see the new content! I’ve always enjoyed the blogs outside of the recipes… Although I’m a huge fan of your recipes as well. Congrats on doing what you enjoy!
I’m not reading your blog for a while, but I love when you talk about your life, your choices. You’ve got a way to share your experience with us, that make it really true and very sincere, but with a touch of humor… I enjoy all the post, taking time to read them. I’m very excited for your new projects. Good luck !
(I’m sorry for my english, i’m french and more confortable with reading)
I like reading about what you’re doing, so yay for you posting more often although given the circumstances perfectly understandable if you’re not!
Your blog should grow & evolve just like you! Thanks for honestly sharing your thoughts & concerns. I enjoy all of the demensions & topics that you share with the readers because of the heart & soul you put into it. I am so glad to hear that you will keep blogging…..you lead the way & your readers will follow. I’m excited to see where your journey takes us!
Cassie, I can’t speak for other readers, but I’m here because you have always seemed like down-to-Earth, relatable and honest person. In other words, I’m here for YOU! And I have a feeling I’ll enjoy reading any of your content as long as your personality comes through :)
(Thanks for the heads up on twitter re: RSS; I had missed a whole bunch of posts!)
I prefer it when a blog changes organically along with the writer’s life, otherwise it often seems stale and “faked”. Looking forward to seeing the changes here!
The one thing I love about your blog is that the voice behind it (you!) is genuine and real. It doesn’t sound fake like many other blogs out there. I like that you share your failures and struggles as well as your successes. Personally, I never thought of your blog as purely a health blog or a food blog. Yes there was quite a bit of content around health and healthy eating but I have always viewed your blog with more of a lifestyle lens. I look forward to the new content and direction that you are taking.
I’ve only been reading your blog for a few months, but I look forward to the branching out. I’ve enjoyed your writing style a great deal, so more topics can only mean more good things to come!
I always think it’s best when a blog evolves with the writer. I write a lot more about motherhood myself now, but don’t feel bad about it. It is my life and that’s all I know to write about! :) I look forward to your varied content!
That big list of things you’d love to write about? That’s exactly what I would love to see here. I love getting a peek into peoples lives, and you and Craig have a very interesting life on the Plow.
I love getting to see what projects you’ve done, or what you decided to try in the garden or in the kitchen. I don’t think I’ll ever make it, but I liked your post when you made the ruffled apron. It’s all creative and it’s all interesting and you have it right that you need to have fun doing this. Why do it otherwise?
And the more fun you have with it, the more fun I (hopefully all of us) have reading it.
Love and totally support this idea. I have a lot of the same interests as you so I read both this blog and the plow. I love the idea of migrating posts and having your hubby guest post. Katy Widrick posted about having topic specific RSS feeds for your blog. I always thought that sounded like a cool idea for those who blog on a variety of topics, although I haven’t figure the tech side out myself yet. My blog too has evolved and today I consider it more of a lifestyle blog where I talk about health but that doesn’t just mean fitness, it means all areas of healthy balance.
You are definitely doing the right thing. A blog should be what YOU want to write about, not what readers want to hear! I think that when you write about what you’re truly passionate about that it shines through in the posts. So excited to see the changes!
I agree with everyone, I am so excited about your new changes! In fact, I think it’ll make your blog even more of an inspiration for me since I also have built those habits into my life (after initially focusing only on health and fitness). So I can’t wait to read more!
That’s awesome, I look forward to reading anything and everything. I’ll echo what you and others have said: the blogs I most enjoy reading have incredibly varied content. Such is life!
I’m excited to see what things you bring here!
YAY!! This sounds like a perfect decision for you guys! Sad to see The Broken Plow go, but am glad that you’ll be covering the content over here. Happy blogging! :)
I lovelovelove your blog, so I am excited to see you bring more of your interests and life into it.
Yay! I am so excited about this! All of the other content ideas sound like posts I’d love to read and I think your new approach will be even more authentic than what you’re already doing. Looking forward to reading!
Love this post! We’re always evolving and changing. I firmly believe our blogs should too. And I love all the topics you are wanting to cover! Excited to read more! Sad to hear the broken plow will be retired but now I can just see all those types of posts that I love in one place. It’s a win-win for you guys and the readers, I think!
At Wholefully, we believe
vibrant, glowing health
is your birthright.
The free Living Wholefully Starter Guide is packed full of tips, tricks, recipes, and a 14-day meal plan to get you started on the road to vibrant health.
Welcome to Wholefully! Our goal is to empower you to take control of your own health. Let us show you the holistic wellness tools you need to nourish your body and uplift your mind.
In this totally free (yup!) digital book, I share with you everything you need to get started living the Wholefully life—clean eating, green beauty, natural home, self-care, mental health—we cover it all!
Many outgoing links on Wholefully are affiliate links. If you purchase a product after clicking an affiliate link, I receive a small percentage of the sale for referring you, at no extra cost to you. Wholefully/Back to Her Roots, LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
Any specific health claim or nutritional claims or information provided on the website are for informational purposes only. Nothing on the website is offered is intended to be a substitute for professional medical, health, or nutritional advice, diagnosis, or treatment. See full disclosures »
We are using cookies to give you the best experience on our website.
You can find out more about which cookies we are using or switch them off in settings.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.